The official fan club for dogs

Barking Backers is for pup owners who want to connect their dogs to the Dawg Pound.

Upcoming Event for Premium Members

Yappy Hour

Thursday, February 9

Become a Premium Backer Pack Member by Jan. 27 to take advantage of all the great benefits including our virtual premium member-only ‘Yappy Hour’ event.

The virtual ‘Yappy Hour’ is scheduled for Thursday, Feb. 9, and will be an interactive experience that features a Cleveland Browns player. All premium members will receive an invitation by Jan. 28 to claim a spot. This is an event you won’t want to miss! 

Dog crouching down to play

About the Program

Established in 2022, Barking Backers, presented by Milk-Bone and in association with Embrace Pet Insurance, is the Cleveland Browns’ fan club for dogs! Barking Backers is for pup owners who want to connect their dogs to the Dawg Pound through unique merchandise, experiences, and timely information geared toward puppy parents.

Did You Know: Since the program’s launch, members of Barking Backers have donated $10,000 to Canine Assistants, a program aimed at placing service dogs with individuals who have special needs.

Membership Options

Free Membership


Annual Premium Membership Kit


Plus tax and includes free shipping

Everything in Free plus:

New members who sign up for either membership before Friday, June 30 will be entered for a chance to win an exclusive prize pack that includes a photo shoot with your pup at Cleveland Browns Stadium! (All current Barking Backer Members are already entered.) View official contest rules.

Perks of Being a Barking Backer

Receive quarterly content and offers

Invite to a members-only event

Custom-made membership certificate

Entry into a members-only sweepstakes

Interested in even more?

Upgrade to 2023 Premium Membership Kit

Throw us a few bones – $40 plus tax – and you’ll be upgraded to our Premium Membership which includes a merchandise kit and other exclusive benefits.

Collection of dog items.

give a round of appaws

dog of the month


Pawrents: Katlyn & Zayin
Age: 3 years old
Favorite Toy: Raccoon Plush
Fun Fact: Adopted at Puppy Pound
Hometown: Old Brooklyn, OH

2022 Events

Barking In a Winter Wonderland

Barking Backers hosted a holiday event presented by Milk-Bone that consisted of photos with Santa, a create your own Christmas ornament, hot cocoa and cookies, pup cups and Milkbone treats on Thursday at Cleveland Browns Stadium.


The Browns welcomed members from their official Fan Club for Dogs for a Halloween-themed night at the stadium.

Ready to join our canine community?

Join today and your furry friend can officially become a member of the Dawg Pound.

Presented by

In association with


Using the form below, sign up to become a Premium Backer Pack Member.

Once you submit the completed form, you will be redirected to enter your billing/shipping information for your swag box. Purchase of the swag box is required to become an official premium member. Please use the same email address you use below when completing the swag box purchase.


Using the form below, sign up to become a Free Barking Backer Member.

Owner Information

Dog Information

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